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Ways to Benefit from Email Marketing

According to Marketing Sherpa research report, one-third of website traffic consists of returning guests. However, the reality of web traffic is really different. Surprisingly, it reveals that most first-time visitors may not visit your website again unless you take necessary measures to keep them getting back. Building a list of email can help you to […]

Understanding the Basics of Performance Marketing

Performance marketing refers to online marketing, where you pay on the basis of your marketing campaign’s performance. It is good for your business as you pay only for what you get. So, the chances of losses are negligible, while investment in the marketing campaign is moderate.   Concept of Performance Marketing Performance marketing works on the basis of affiliate marketing […]

5 Lead Generation Essentials You Should Know

With the increasing competition in the business world, you need to take extreme care of your lead generation campaigns. You need to adopt the latest trends of email marketing and SMS marketing and get in touch with your potential clients through other digital marketing strategies as well. Here are the five essential things that can make your lead […]

Tips for Effective Planning of a Lead Generation Campaign

One of the most important aspects of any business these days is lead generation. This is what brings in revenue to your business. A very challenging task here is to lower down the CPL i.e. cost per lead. Here are a few very useful tips for effective planning of a lead generation campaign by one of the […]

9 Email Marketing Campaign Ideas That Surely Work

Target marketing is the base of Email marketing.  You can directly send emails to your targeted audience to increase the conversion rates. Let’s explore nine amazing email marketing ideas that can boost your business.   Less Text More Images: More text means you are losing one reader. Always try to put in some relevant images of your […]

Is Your Blog Page a Lead Generator for You?

Lead generation companies in India are now focusing on their blogs and social media to generate quality leads. Going by the statistics, 92% of the companies who blog multiple times a day have acquired a customer from their blog. This shows how important blogging is for lead generations. Let us take a look at some useful tips:   #1. […]

5 B2B Lead Generation Strategies to Boost Your Business

Lead generation is the most important aspect of any business. Top-line of your financials is indeed the base of your business. So, you need to strategize the lead generation process well. With the boom in social media and email marketing, it is easy to catch up with your potential clients. Let’s see how:   #1. Social Media […]

Have Your Own Affiliate Program? You Need To Know This!

Affiliate marketing is one of the best ways to generate higher revenues. Here instead of you, your affiliate partners will work hard to promote your products. Definitely, you will pay some percentage of the sales to your affiliate partner, but ultimately you will sell more. The benefits are not limited to generate more revenues only. The […]

The Basics of Online Advertisements: CPC, CPA, CPL and CPM

For any business, it is a strong foundation that becomes the source of success in the long run. So, before jumping into any business, you should know the basics of the trade. Online marketing and advertisement is a vast field. Social media marketing is one of the strongest pillars of digital advertisement today. However, if […]

HTTPS and SEO: How does it affect your Google Ranking?

Google cares about data sharing and security. With an effort to make your browsing even more secure and encrypted, Google announced a change a few years back – a simple “s.” The otherwise simple http:// is now https://, and it is marked as a crucial security factor. In fact, Google ranking is now based on […]