PayUmoney


Campaign Objective

To generate leads for their merchant web store.

Our Strategy and Execution

  1. Mailers were sent to B2B targeted database
  2. Second e-mail was sent after 48 hours to openers who did not click
  3. Weekly e-mail was sent to clickers, who did not fill the leads.
  4. Conversion rate improved every month

Results

  1. Generated 900 leads over a period of 3 months
  2. E-mail Open Rate – 9%
  3. E-mail Click Rate – 3%

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