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Sterling Holidays


Campaign Objective

To generate leads for their holiday packages.

Our Strategy and Execution

  1. Highly targeted travel audience were sent mailers.
  2. Mailers with different communication were sent to people who opened and clicked the e-mails, thus giving quality leads

Results

  1. More than 25,000 quality leads have been generated since 2 years.
  2. E-mail Open Rate – 19%
  3. E-mail Click Rate – 8%

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