The Yellow Door


Campaign Objective

To generate traffic for brand building and relevant leads, for a new home decor e-commerce brand

Our Strategy and Execution

  1. Mailers were sent to frequent online shoppers.
  2. Separate offer mailers were sent to audience who opened and clicked

Results

  1. E-mail Open Rate – 7%
  2. E-mail Click Rate – 3%
  3. Generated 100 leads every month

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