Zopper


Campaign Objective

1. To generate relevant traffic from metro cities.
2. 10% open city wise traffic required

Our Strategy and Execution

  1. Mailers were sent to e-commerce audience who had purchased in the past.
  2. City wise campaign was created to understand the response and create segments.

Results

  1. 38 lacs mailers were sent
  2. 3.5 lacs mailers were opened
  3. Attained an overall CTR of 5%

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