Monthly Archives: October 2016

Video Marketing: Why Do You Need It Apart From Content Marketing?

‘Content is king’ is an adage that you may have heard and read about countless times, while dealing with digital marketing. But if content is the king, video is the emperor. Human minds process visual information 1000 times faster than written information. This is because our minds can ‘see’ the information and do not have to […]

Target Marketing and Its Significance!

The Proper market analysis is one of the most important elements of effective marketing. During the initial phases of planning, entrepreneurs need to identify the target audience as it helps to create a marketing strategy in the long run. Target audience usually refers to a set of individuals who require a specific product manufactured by […]

Things to Consider While Choosing a Lead Generation Company!

With more than hundreds of lead generation companies, choosing the right one can be quite a perplexing task. Studies reveal that more than 70% of the companies find it difficult to generate leads. Every business requires qualified business leads to prosper. Today there are many lead generation companies which assist firms in generating leads and […]

5 Important Advantages of Mobile Marketing!

With the use of mobile phones and tablet computers constantly on the rise in the modern day scenario, marketers have the massive advantage of advertising products and services. Today there are more than billions of mobile phone users who check their phones an endless number of times in a day. This advantage proves to be […]

What are the Top Benefits of Digital Marketing in the Modern Era?

The modern era has witnessed a huge evolution in business trends. Gone are the days when businesses utilized traditional marketing techniques to gain maximum exposure in the global markets. Today digital marketing is one of the best ways to promote business in a highly competitive environment.   Digital marketing has many advantages compared to traditional […]