Monthly Archives: January 2017

Ways to Benefit from Email Marketing

According to Marketing Sherpa research report, one-third of website traffic consists of returning guests. However, the reality of web traffic is really different. Surprisingly, it reveals that most first-time visitors may not visit your website again unless you take necessary measures to keep them getting back. Building a list of email can help you to […]

Understanding the Basics of Performance Marketing

Performance marketing refers to online marketing, where you pay on the basis of your marketing campaign’s performance. It is good for your business as you pay only for what you get. So, the chances of losses are negligible, while investment in the marketing campaign is moderate.   Concept of Performance Marketing Performance marketing works on the basis of affiliate marketing […]

5 Lead Generation Essentials You Should Know

With the increasing competition in the business world, you need to take extreme care of your lead generation campaigns. You need to adopt the latest trends of email marketing and SMS marketing and get in touch with your potential clients through other digital marketing strategies as well. Here are the five essential things that can make your lead […]

Tips for Effective Planning of a Lead Generation Campaign

One of the most important aspects of any business these days is lead generation. This is what brings in revenue to your business. A very challenging task here is to lower down the CPL i.e. cost per lead. Here are a few very useful tips for effective planning of a lead generation campaign by one of the […]