HTTPS and SEO: How does it affect your Google Ranking?

Google cares about data sharing and security. With an effort to make your browsing even more secure and encrypted, Google announced a change a few years back – a simple “s.” The otherwise simple http:// is now https://, and it is marked as a crucial security factor. In fact, Google ranking is now based on […]

Most Common App Development Mistakes to Avoid!

With smartphones catching a rage and everything being on the fingertips of a common man, mobile app development is rather imperative for most businesses. Be it an email marketing company in India or a giant online portal that operates worldwide, having a mobile app is one of the most important requirements of any business, these […]

Steps to Plan a Successful Social Media Management Campaign!

Social media plays a crucial role in digital marketing. It gives an opportunity to businesses to create a unique bond with the target market segment. Thus, it is extremely important to use the social media marketing platform to increase brand awareness. However, considering that there are so many social networks, it is often overwhelming.   […]

Understanding the Basics of Online Reputation Management!

If you consider SEO as the backbone of a strong website, Online Reputation Management too is nothing less. One needs to ensure a positive brand value and a reliable reputation not just amongst the buyers, but with business associates as well. Considering the benefits, ORM has now become an inevitable part of SEO.   ORM […]

11 Tips by Experts on Creating Shareable Content

Any business content, when presented with conviction, can attract customers. Your role is to ensure that the content you present goes viral. You have to do everything possible to create the most widely shareable content – shared by and amongst users across social media platforms. This may involve incentivizing the team and customers to post […]

How to Ensure Successful Social Media Management?

In the last decade, technology has overtaken our lives. All the time you can see heads bent over the phones mainly to surf various social media profiles like Facebook, twitter, Instagram, snapchat, etc. During this time, when social media has become so important all over the world, running a business with the help of social […]

6 Best Content Editing and Proofreading Tools

Being a good writer is one of the most proficient professions and a very difficult job too. In spite of all the hard work and the balance, writers know how to make the best out of every single word that they pen down. There are many tools that they use to make sure that every […]

Types of Social Media Posts That Generate More Engagement

Social media is one of the fascinating platforms for marketing these days. However, both local and global companies see it as a challenge to come up with an engaging social media marketing campaign. Businesses are now trying to manage their respective social media marketing strategies carefully. Although there’s no dearth of content and pro-advice for […]

5 Best Free Tools to Create Infographics!

Depicting information in the right way is very important for the growth of any business. Things even look better and more simplified when this information or the statistics is presented in the form of Infographics.  Infographics are nothing but a term that is used to depict information in the form of tables, charts, or through […]

4 Tips to Save on Your App Development Project

Mobile app development has now become the most important mobile marketing tool for business. The ability to build a useful app and deploy different applications quickly can impact the competitive edge of your business. However, most businesses may not be able to afford to hire a team of app developers. In such cases, you can […]