Campaign Objective

To generate sales for the online lingerie store. Partnered with the
brand on Cost Per Sale (CPS) model. 6 months, 50% revenue

Our Strategy and Execution

  1. Mailers were sent to e-commerce, female targeted database.
  2. The mailer volume was scaled up every month.
  3. New mailer used everyday


  1. E-mail Open Rate – 13%
  2. E-mail Click Rate – 7%
  3. Average ticket cost was over INR 900

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